Investing in video marketing guarantees a faster, more productive revenue growth. Real estate agents looking for a revenue boost should consider video as a top tactic to get those sales numbers higher.

Social is a great way for agents to share their message and properties as well as increase their following. Agents should consider posting more videos on social channels to receive more shares and expand their audience. Word-of-mouth in real estate is still important, and social referrals are important. Videos on social helps agents get the word out faster about their services.

In real estate, videos are an effective tool to display an agent’s listed properties and neighborhoods. Agents who use this marketing strategy will see a rise in offers and requests to look at their properties. Videos help consumers put a face to the brand, making it more relatable; this, in turn, increases sales.

Marketers use video to increase their rankings on search results. For real estate agents that want to master marketing, videos are a way to rank higher when potential customers search for real estate information online. Unfortunately, not many people click the ‘page 2’ results of Google (or any search engine), so it’s important to rank high for specific keywords. Video can help bump a website, blog, social pages, and any landing pages higher up for potential clients to see.

Video placed on the homepage of an agent’s website will have a greater impact and increase conversion rates greatly. Agents should upload their video business card that embodies their main message on their homepage for the best results. A video on the homepage will make it more likely that visitors sign up for a newsletter, request more information, or head over to the blog (whatever the call to action is on the site).

While marketers typically use video to increase traffic for brands, they also use it for attention on the first page of Google search results. Agents should create SEO-friendly videos to launch themselves to the top of search engine result pages.

For real estate agents that send weekly newsletters or emails to subscribers, include a video for an increased click-through rate. Many people are visual learners, so instead of making them read a long piece of text, put the content in video format. Of course, agents can reuse videos on social media and their blog, making sure it gets in front of many potential clients.ription goes here

While marketers and real estate agents alike rely on tactics such as paper ads or direct mail, they are not always memorable. To stand out from the competition and create a distinguishable message, agents should turn to video since we tend to retain that information better and for a longer period of time. Of course ads and direct mail still have their place in a real estate agent’s marketing campaign, pairing it with video will make a longer-lasting impression on prospects.

Websites can easily become wordy and hard to read. Real estate agents who want clients to stay on their website and learn about their business should add videos to their website. Users spend more time on websites with video, which means they digest more information and learn more about the company. Also, it’s an easier way to learn if the products or services are applicable to their search. Agents can use video to introduce themselves or explain what they do so prospects get the information they need quickly.